urma.app
QR code asset tracking — tag it, scan it, know where it is.
Stick a QR code sticker on any tool, laptop, machine, or piece of equipment. Scan with any phone — no app required. Each scan logs who, when, and where, with a photo. SMS alerts when something walks off site. Free for up to 50 items, GDPR-compliant, hosted in the EU.
How urma works
Generate
Generate QR code labels for every asset — 12 per A4 page, ready for any office printer on weatherproof sticker paper. Each QR encodes a unique URL tied to your account, so no two assets share an identifier. Single stickers and custom layouts also available.
Stick
Peel and stick on tools, laptops, machines, lab gear — anywhere you'd otherwise lose track. One asset, one code, no duplicates. Stickers survive dust, oil, sun, and outdoor jobsite weather, so labels stay readable for years.
Scan
Scan with any phone camera — no app required for scanners. Each scan captures the user, GPS location, timestamp, and an optional condition photo. Every asset's full history is one tap away in the dashboard.
Built for any inventory
Construction sites
Construction tool tracking across multiple jobsites. Each site gets a configurable geofence radius — if a tool is scanned outside it, the foreman gets an instant SMS. Field crews scan with the phone they already carry, no app install, no training, no IT department.
Office & IT
Office IT asset tracking for laptops, monitors, docking stations, and meeting room AV. Know which laptop is at which desk, who has it now, and when it last moved. A photo on return documents condition — no more wear-and-tear disputes when an employee leaves.
Rental & lending
Rental equipment tracking with no app barrier for customers or staff. Anyone can scan from any phone, anywhere — every checkout, return, and condition photo is timestamped. The audit trail handles damage claims, insurance, and disputes without back-and-forth.
Schools & labs
Lab equipment tracking across rooms, departments, and shared resource pools. Built for STEM labs, makerspaces, and AV cart fleets where the same microscope or camera moves between students daily. Photo on return so a cracked lens is documented before the next group picks it up.
Restaurants & hospitality
Restaurant equipment tracking for kitchens, banquet halls, and catering fleets. Track mixers, ovens, linens, and small appliances across multiple venues. Per-site scans show exactly which mixer is at which location and when it was last serviced — useful for hotel groups and catering chains.
Vehicles & fleets
Vehicle fleet tracking with one QR per car or truck. Scans log mileage, condition photos, and assigned driver at each handover. Combine with site geofences to flag vehicles parked outside approved zones — good for service fleets, rental cars, and company vehicle pools.
Why QR codes for asset tracking?
Most teams reach for GPS trackers, Bluetooth tags, or RFID and discover the costs and friction outweigh the benefit. For everyday tools, equipment, and inventory, QR codes win on price, durability, and operational simplicity. Here's the trade-off honestly:
GPS trackers
Active hardware that reports location continuously. Each unit costs €30–€100, needs charging or a battery swap every few months, and requires a SIM or LoRa contract. Useful for vehicles and high-value moving assets — overkill for a drill that lives in a toolbox.
Bluetooth (BLE) tags
AirTag-style stickers with a 10–30 metre range. Tags cost €10–€30, batteries last about a year, and they only "track" if a phone or gateway is nearby to pick up the signal. Good for a small office. Useless across a 50,000 m² jobsite without a mesh of receivers.
RFID
Passive tags are cheap (cents) but readers cost €500–€3,000 and require fixed installation at choke points. Workflow assumes assets pass through gates — works for warehouse pallets, breaks down for tools that move ad-hoc between trucks, sites, and storerooms.
QR codes (urma)
Stickers cost cents. No batteries, no readers, no infrastructure. Any phone scans them. You capture exactly the data you choose at exactly the moments you choose — no continuous surveillance, no signal noise, no hardware lock-in. Trade-off: location is logged on scan, not continuously.
For most tools, equipment, and inventory, QR is the right answer. For high-value moving assets you absolutely must monitor 24/7, GPS still wins.
What you get
Photo trail
Every scan can capture a photo of condition, damage, or location context. The full timeline per asset is one tap away, with timestamps and the user who scanned. Useful for insurance claims, lease returns, and warranty disputes.
Per-site geofences
Set a custom radius around each jobsite, warehouse, or office. Scans outside the perimeter get flagged automatically and the asset owner gets an SMS. Catches tools walking off site before they're missed at next-day inventory.
Anonymous-scan alerts
If a stranger scans an asset they found, you get an SMS with their GPS location and any return note they leave. Lost-and-found, recovered theft, or just a colleague returning a tool — the chain of custody stays intact. Works without anyone installing an app.
No app required
Scanners need nothing installed. Any phone with a camera works — iPhone, Android, anything from the last decade. Owners install the urma PWA only for management. Subcontractors, temps, and customers scan with zero onboarding.
Multi-site, multi-user
Manage multiple sites, categories, and users from a single dashboard. Tenant isolation is built in — each company's data is fully separated, with no shared users or assets across tenants. Scales from a 5-person crew to multi-office operations.
Custom roles & permissions
Twelve granular permissions per role. Build custom roles or use the built-in admin, manager, reporter, and viewer presets. Override permissions per user for the cases where roles aren't enough.
CSV / PDF export
Export anything to CSV or print-ready PDF, filtered by site, category, status, or any custom field. PDF exports come as A4 4-up sheets for filing. Your data is yours — no vendor lock-in, no export paywall.
Multi-language UI
Interface in English, Romanian, French, and German. Browser language is detected automatically and each user can override their preference. Notifications, exports, and PDFs render in the recipient's language. Built for cross-border teams.
How urma compares to traditional asset tracking software
Most asset tracking platforms — Sortly, Asset Panda, GoCodes, EZOfficeInventory — were built for warehouse-style inventory: cataloging items by SKU, tracking stock counts, generating purchase orders. urma is built for a different problem: physical assets that move between people, sites, and conditions, where what matters is who has it now and what shape it's in.
Free tier built for teams
Sortly's free plan caps at 100 items but only 1 user. Asset Panda and GoCodes don't offer a free plan at all. urma includes 5 users free, up to 50 items — built for small crews, not solo cataloging. No credit card, no trial expiry.
No app for scanners
Every major competitor requires their proprietary mobile app installed on every scanning phone. For subcontractors, temps, or customers, that's a non-starter. urma scans work in any phone's default camera — open camera, point at QR, get the asset page. The PWA is optional, only for managers.
EU data, EU pricing
Hosted in Germany, GDPR-compliant by design, EUR pricing. UI in English, Romanian, French, and German. US-based competitors host on US infrastructure, price in USD, and ship English-only interfaces. For European teams, that matters operationally and legally.
If you need warehouse-grade SKU management or 24/7 GPS surveillance, urma isn't the right fit. If you need to know who took the drill last and where it is now, urma is built exactly for that.
Pricing — free for up to 50 items
Up to 5 users included · No credit card · No trial expiry
- Unlimited scans, photos, and exports
- Per-site geofencing and SMS alerts included
- All features available — no locked premium tier
- GDPR-compliant, hosted in Germany
- Multi-language UI (EN · RO · FR · DE)
- CSV and PDF export, no vendor lock-in
Beyond 50 items?
Paid tiers for larger inventories will be announced at least 90 days before launch. Pricing will be in EUR, billed monthly or annually, with team-based seats — not the steep per-user jumps you'll find elsewhere. Existing free-tier accounts will keep their current allowance regardless of future plan changes.
Self-hosting on your own infrastructure is under consideration. If you have a specific compliance or data-residency requirement, tell us about it.
Frequently asked questions
Do scanners need to install an app?
No. Anyone can scan with their phone's default camera — iPhone, Android, or any smartphone from the last decade. The QR opens a web page; no app, no login, no account creation. Owners install the urma PWA only for management tasks like generating new QR codes and viewing reports.
Is urma free? What does "free for 50 items" actually mean?
Free is genuinely free — no credit card, no trial expiry, no feature paywall. The free tier covers up to 50 items and 5 users with all features unlocked: unlimited scans, photos, geofences, exports, SMS alerts. Above 50 items you'll need a paid plan, which will be announced at least 90 days before launch. Existing free-tier accounts keep their allowance regardless of future plan changes.
How is urma different from Sortly, Asset Panda, or GoCodes?
Three structural differences. First, scanning needs no app installed — every major competitor requires their proprietary mobile app. Second, the free tier supports 5 users (Sortly's free tier is 1 user; Asset Panda and GoCodes don't have a free tier). Third, urma is hosted in Germany with EU pricing and four-language UI; competitors are US-based, English-primary, and price in USD. urma is built for European field teams and small crews; competitors are stronger at warehouse-style SKU inventory at enterprise scale.
How does anonymous scanning work?
When a stranger scans an asset they found, they see a neutral page that doesn't reveal who owns it. They can leave a return note and share their location voluntarily. The owner gets an instant SMS with the GPS location and any message. Useful for recovered theft, lost-and-found, or just a colleague returning a tool to the wrong site.
Can urma track location continuously?
No. We log location only at scan time. urma is a tag-and-trace tool, not a GPS tracker. If you need continuous location, you want a GPS tracker (€30–€100 per asset) or a Bluetooth mesh — see "Why QR codes" above for the trade-offs.
How big are the QR stickers? Where do I print them?
By default, 12 QR stickers per A4 page, 2.5×2.5 cm each — printed alongside the asset's name and serial number on a 6×6.5 cm cut card. Print on any office printer; weatherproof sticker paper (under €20 for 100 sheets on Amazon or any office supplier) makes them survive outdoor jobsites for years.
Can I import existing inventory?
Yes. CSV import handles the standard fields — name, category, site, serial number, custom fields. During beta we'll also do a one-time custom import for free, including from Sortly, Asset Panda, or any system that exports CSV or Excel. Email hello@urma.app with a sample file.
Where is the data stored? Is it GDPR-compliant?
Hosted on Hetzner servers in Falkenstein, Germany. GDPR-compliant by design — data stays in the EU, no cross-border transfers, full export and deletion on request. Self-hosting on your own infrastructure is under consideration; tell us about your compliance requirements at hello@urma.app.
Does urma work offline?
Scanning needs internet to log the event to your account. Owners can review history in the PWA after data has synced once. Full offline-first scan queueing is on the roadmap — for now, scans on a dead-zone construction site need to be repeated when the phone reconnects.
What does the SMS alert cost?
Free tier includes a monthly SMS allowance for anonymous-scan and out-of-geofence alerts. Heavy SMS users (large fleets, multi-site operations) will need a paid plan once those launch. SMS delivery is handled through ShoutOUT — works in 200+ countries.
Is my data exportable?
Yes — completely. CSV and print-ready PDF export of any list, filtered by site, category, status, or any custom field. PDF exports come as A4 4-up sheets for filing. There's no export paywall and no vendor lock-in. If you ever leave urma, your full dataset comes with you.
Can I use my own existing QR codes?
Not yet. urma generates its own QR codes so each one encodes a unique URL tied to your account, which prevents collisions and supports anonymous-scan attribution. Bring-your-own-QR import is on the roadmap. If you have an existing barcode/QR system you need to migrate from, email hello@urma.app — we'll work out a path.
What does "beta" mean for stability?
urma has been running in production with real construction-site users since early 2026. The free tier and pricing model won't change retroactively. Paid tiers will be announced at least 90 days before launch with grandfathering for existing accounts. "Beta" is a self-imposed label while we add features (offline mode, web push, BYO QR) — not a stability disclaimer.
Is urma open source?
Not currently. Self-hosting on your own infrastructure is being evaluated. Open-sourcing portions of the codebase is also under consideration. If your organization needs source-available access for compliance or audit reasons, tell us about your requirement at hello@urma.app.